Our History
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Founded in 1999
Sabor Latino began in Newark, NJ, and quickly expanded to multiple locations across the state. During this time, we started producing our own in-house cheeses, tamales, and seasonal spice blends—laying the foundation for our commitment to handcrafted, authentic Latin flavors.
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Retail Goods
In 2020, we began baking organic bread using artisanal methods—staying true to our roots while focusing on health and nutrition. As supermarkets began seeking organic products that reflect the tastes of growing Latin communities, this propelled us into becoming a Consumer Packaged Goods brand, delivering bold Latin classics.
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Food with a Mission
At Sabor Foods, we’re inspired by the recipes we grew up on, every product brings heritage and health together. Blending bold Latin flavor with real nutrition, we create better-for-you breads and foods fueled with proteins, that taste amazing.
We believe food should not be boring.
We believe food should nourish you and be shared.
We believe that when culture leads, the world follows.
That’s what Sabor Foods is all about.
Our Story
Hola! I'm Jaime, this is our story.
In 1999, my family opened Sabor Latino in Newark, NJ, during a time when authentic Latin flavors were hard to find. Our restaurant quickly became a neighborhood favorite and expanded as a Bakery.
As I grew up watching my family cook from scratch—crafting in-house organic bread, cheese, and tamales—I learned that food is a connection to our culture, our health, and each other.
While working as a Workforce Manager, I learned Latinos will make up 26% of the U.S. by 2050. But organic latin food still isn’t showing up on enough shelves—and that needed to change.
That moment sparked our evolution. Sabor Latino became Sabor Foods—bringing better-for-you Latin classics to your family table, all with the taste of tradition. With over a million loaves sold, we're just getting started.
Come along for our journey as we innovate modern nutrition with Sabor.
-J
